In business and in law, winning requires creating a strategy and then implementing and sustaining it. Many professional services firms and law technology companies are very sophisticated in their marketing strategies, but many are also not fully integrating these strategies for reputation management.
Given the way we market reputation today, this is more critical than ever. As a former litigator and experienced corporate communicator, I help my clients with all aspects of reputation management using disciplined integrated communications as the cornerstone. This includes not only social media and on-line communications, but also the branding and identity that are also vital to solid reputation building.
As a California lawyer and former litigator with high-profile law firms, I know what it takes to build a case and to win. And that is what I seek to do for my clients.
After a litigation career, I became an editor for a law-publishing imprint of what is now Thomson Reuters -- a global provider of legal and regulatory information and technologies. I worked on author acquisitions, product development and became the company's first manager of strategic markets and government relations.
Initiating alliances with the Foundation of the State Bar of California, California Women Lawyers, California law schools and others, I worked to increase sales and promote visibility. In these relationships I developed multi-leveled campaigns for direct mail, events, scholarships and other promotional activities.
After a major acquisition of West publishing, I became a public relations manager in corporate communications and was tasked with both internal and external communications projects.
My internal communications work included serving as editor-in-chief of two major internal publications for the North America and global employee base of 20,000.
On the external communications side, I continue to manage as a consultant the work that I formerly managed internally -- entertainment marketing in feature film and prime time television productions. These include many feature films, a successful tie-in promotion with Buena Vista / Touchstone Pictures for A Civil Action and major product placements on all Law & Order productions as well as other productions such as Suits, Harry's Law, Ally McBeal, The Practice and Boston Legal among many others. For over a decade these placements have been very valuable to the company's brands and services, including iconic brands such as Westlaw.
From 2004-2006, I served as vice president of corporate communications & strategic marketing for a small law technology company with a Fortune client list. I was responsible for all communications and marketing including branding, CLE programming and thought leadership, sales support, collateral, trade shows and a custom magazine for 12,000 corporate counsel. As part of this work I also created tag lines, service marks and protected them through registration with the USPTO.
For the past several years, I have helped legal technology companies and law firms manage their reputations and market their services by enhancing their presence on the web, writing and directing creation of websites, ghost blogging and providing public relations services.
J.D., University of San Francisco, School of Law
Associate Articles Editor, University of San Francisco Law Review
Comment Author: The Constitutionality of Limitations on Corporate Contributions to Ballot Measure Campaigns, 13 U.S.F. L.Rev. 145 (1978)
B.A., Honors, University of California, Santa Cruz
Honors in History
Admitted to State Bar of California
Admitted to United States Supreme Court
Extern law clerk to Associate Justice Stanley Mosk (dec.), California Supreme Court
Extern law clerk to Judge William W Schwarzer, U.S. District Court for the Northern District of California
ABA Silver Gavel Awards Standing Committee 2005-2008 (ABA Presidential Appointment)
ABA Silver Gavel Awards Screening Committee 1997-2005, 2009-present
Member Public Relations Society of America
Member San Francisco Child Abuse Prevention Center Auxiliary 1997-present