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Five Ways to Combat Social Media “Overwhelm”

Avoid the overwhelming and daunting task of establishing a business or professional social media presence with this excellent post by a seasoned marketer. This is a reasoned list of considerations that will help anyone trying to work through a social media strategy.

This valuable advice applies to many other communications efforts and is particularly helpful for marketing and communications professionals trying to make social media work for our clients, firms and businesses.

Briefly summarized, these five important recommendations include that social media users should: set goals, have realistic expectations about results, take on one social media site at a time, be consistent about attending to profiles, and schedule social media activity as a regular part of the work day.

Great advice.