Close

Articles Posted in Communications

Updated:

The Legal Side of Social Media

It’s getting complicated. The brandchannel.com reports that MBA programs are adding courses on digital media to ensure that their grads have the requisite knowledge base to add immediate value when they join management. Naturally, those of us who are not digital natives might well need some support in the details…

Updated:

Look Inside

Interesting view from AdAge on using internal resources for branding and focus groups. This got me thinking, should professional firms consider going to internal audiences for brand enhancements and understanding? The AdAge piece looks at consumer packaged goods, finance and retail brands, noting the use of employees for branding, product…

Updated:

Button Up Your Messaging

As a communications professional, every day I get broadcast emails from around the country that promote use of the web in professional services marketing. So many offers to sit in on webinars, podcasts and other on-line teach-ins, my head spins. Many of the entities sending these invites add the word…

Contact Us