These days, branding is pervasive in just about all aspects of our lives. We see the way celebrities take advantage of self-branding. They get a lot of help from companies that want to leverage their products with celebrity branding equities. We all know that an endorsement from someone like Oprah when she was on air just about constantly, meant instant success. One word from Oprah or better yet if your product ended up or ends up on her favorites list you can gain an audience and have your product or book take off like never before.
Then there were Tigers of Money from Japan (2001) and the Dragons’ Den from Britain (2005) which were the television programs on which Shark Tank is based. Once your product or service makes it on to Shark Tank, depending on many factors, you can elevate your brand even without and investment.
So how do service professionals make it through all the branding noise that is constant and loud around us? And how do we as professionals, remain within our ethical and other guidelines for marketing when social media and the web have taken a strangle hold on our firm or personal reputations?