It’s a done deal. If you are in law practice and want new clients or a way to maintain your reputation and expertise in the world at large, you need to be using social media. However, as with all marketing or reputation management tools, it is necessary and important to have a social media strategy.
One. Do Plan. It is essential to plan your social media communications. Remember that getting out there in social media is essential, but if you want your efforts to be effective, you must plan. Just like you would a case or trial strategy. Social media is like any other communications or media vehicle, it needs to be controlled. Don’t let a frantic push to get into the social media conversation, keep you from planning your road to relevancy and value.
Two. Related to One above, Don’t Just Sign Up. Do not sign up for every service out there that will allow you to connect with your potential market. Research the way each social media community works. Make sure that the content you post is relevant to the community and that your time gaining visibility is not wasted.